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Redefining culture & values

A leading player and pioneer in the Indian ecommerce business with ~8000 employees
INDUSTRY: ECOMMERCE
THE ORGANISATION

A leading player and pioneer in the Indian ecommerce business with ~8000 employees

OBJECTIVE OF THE ENGAGEMENT:

The organisation has seen hyper growth due to the behaviours enshrined in the culture & values for its first phase of growth. In the subsequent phase of industry & organisational growth, defining the winning culture for future is critical to bind the rapid expansion, high volatility, agility & high demand talent.

Key Deliverables:

  • Defining the new culturescape
  • Revisit and define values & corresponding behaviours
  • Rollout & adoption of behaviours across artifacts & critical processes
  • Drive targeted behavioural interventions to improve team effectiveness

CLIENT RESULTS

1500+

EMPLOYEES TOUCHED DURING SOCIALISING & RESEARCH

5

CRITICAL PEOPLE PROCESSES WITH VALUES & BEHAVIORS EMBEDDED

 

19+

FUNCTIONS DEMONSTRATED
MEASURABLE TURNAROUND IN TEAM EFFECTIVENESS

100+

CURATED STORIES OF EMPLOYEES LIVING THE VALUES

3 STEP, 8 POINT

VALIDATION FRAMEWORK DEVELOPED IN HOUSE FOR VALUE ARTICULATION ROBUSTNESS MEASUREMENT
  1. Internal Input studies across
    • History
    • Rituals
    • Stories
    • Artefacts
    • People Processes
    • Focus Groups at all levels
    • CXO Interviews
    • Founder reflections Via Coaching
  2. External Input studies across
    • Academia
    • Industry
    • Fortune 500