Scaling a new digital first business
The life insurance business belonging to an Indian conglomerate in the lending and insurance business
INDUSTRY: LIFE INSURANCE
THE ORGANISATION:
The life insurance business belonging to an Indian conglomerate in the lending and insurance business.
OBJECTIVES OF THE ENGAGEMENT:
- Grow revenue from the native digital platform (desktop & mobile) via efficient digital marketing .
- Improve quality of leads coming through the online sales channel.
- Induce hypergrowth by deploying rapid growth experiments
CLIENT RESULTS
81%
REDUCTION IN COST OF ACQUISTION- Ad copy and visual revamp.
- Introduction of smart formats
- Reallocation of spends to high performing
- assets.
61%
REDUCTION IN BOUNCE RATE- Introduction of high converting personalized landing pages.
- Introduction of smart formats
- Recommendation of responsive campaign landing pages.
25%
IMPROVEMENT IN CONVERSION RATEWithin the first two months by implementation of a tighter keyword strategy, better targeting and optimization.
35%
REDUCTION IN WASTED SPENDArrested immediate spend bleed happening on non performing ads.
