Conversion optimization & growth
The organization is a Silicon Valley based job search engine that aggregates job listings across the web
INDUSTRY: ONLINE RECRUITMENT NETWORK
THE ORGANISATION:
The organization is a Silicon Valley based job search engine that aggregates job listings across the web.
OBJECTIVES OF THE ENGAGEMENT:
- Improve funnel conversions
- Increase AOV (average order value)
- Improve the number of applications
- Revenue goal of $6Mn
CLIENT RESULTS
30%
INCREMENT IN WEEKLY SALES9%
REDUCTION IN THE OVERALL DROPOFF RATE38%
IMPROVEMENT IN BOTTOM OF THE FUNNEL CONVERSION (User Reaching bottom of the poge)APPROACH FRAMEWORK
Bizwize followed a muti phase approach:
Phase I:
Understand the user personas and create personalized creative assets and landing pages optimized for conversion.
Phase II:
Improve performance marketing strategy based on the relevant industry research, best practices and rapid experimentation.
Phase III:
Deploy a war room to bring operational rigor, synchronised operations across the organization and fast track implementation across teams.
