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Global Mobile App Launch & Go-To-Market

Dubai based media group
INDUSTRY: DIGITAL MEDIA
THE ORGANISATION

Dubai based media group

OBJECTIVE OF THE ENGAGEMENT:

The quora of vlogging, 1TAM was aimed at spotlight hungry teens and was ready for a global launch.

Key Deliverables:

  • Global App Launch
  • Branding & Positioning relevant to the demographic
  • apid User Acquisition via Organic & Inorganic efforts.
  • Content Strategy & Execution

APPROACH

The viogging version of quora, 1TAM(1 Thing about me) faced a major challenge before the launch. 1TAM, the name chosen, was the universally known name for an HIV virus. This provided a negative connotation to the brand and would significantly impede discovery of the product. Google search results on the brand keyword ‘1TAM’ would throw research papers and medical documentation.

CLIENT RESULTS

Bizwize deployed Off-page SEO and App Store Optimization techniques, Universal App Campaigns, social media seeding and a feature on Product Hunt, one of the most reverred product blogs made 1TAM, the viogging app dominate Google search results.