Digital marketing capability building
A 90+ year old global management consulting firm working on strategic issues facing businesses around the globe.
INDUSTRY: MANAGEMENT CONSULTING
THE ORGANISATION:
A 90+ year old global management consulting firm working on strategic issues facing businesses around the globe.
OBJECTIVES OF THE ENGAGEMENT:
The organization engaged with some of the top conglomerates headquartered in India wanted to upskill their consultants on the following:
- Fundamentals of Digital Media Buying (Ad Exchange, DSP, SSP)
- Evaluation of the client’s digital agency on business KPls.
- Measurement of ROI on digital marketing initiatives like Influencer Marketing against industry benchmarks.
CLIENT RESULTS
25+
CONSULTANTS AS WELL AS SENIOR PARTNERS TRAINED ON DIGITAL MEDIA BUYING FUNDAMENTALS TO ADVANCED CONCEPTS- Specific use cases addressed to measure ROI and engagement.
17
KEY METRICS DEFINED FOR INFLUENCER MARKETING EFFORTS.- In depth knowledge transfer of influencer marketing fundamentals along with a way to evaluate against industry benchmarks.
