Documents Needed to Become a Seller on Instamart

Swiggy Instamart has rapidly become a go-to quick-commerce platform in India, promising 15–30 minute deliveries via its vast network of hyperlocal dark stores. For brands, distributors, or local grocers, selling on Instamart opens up a powerful channel to reach new customers. But before jumping into product listings, the first step is getting your documentation in order.

Here’s everything you need to register smoothly as an Instamart seller and fast-track your onboarding.

Why Documents Matter for Instamart Sellers

Documents aren’t just paperwork—they validate your business, ensure compliance, streamline payments, and build trust with Instamart’s onboarding team. Quick commerce demands speed, but documentation ensures quality and regulatory alignment.

Core Documents Required

• Business Registration Certificate (proprietorship, LLP, partnership, or company). This serves as legal proof of your business entity.
• GST Certificate with GSTIN. Crucial for selling taxable goods and generating compliant invoices across states. Additional Places of Business (APOBs) are required if you plan to distribute across multiple regions.
• PAN Card for your business or proprietor—for taxation and payment settlements.
• Bank Account Proof (cancelled cheque or bank statement) under your business name—to receive payouts smoothly.
• Address Proof of your store or warehouse—like utility bills, rental agreement, or business address verification.
• FSSAI License (for edible or perishable items) to confirm compliance with food safety norms.
• Shop & Establishment License—especially relevant for physical stores or franchise operations.
• Brand Authorization or Trademark Documents—if you’re a reseller, an authorized letter from the brand; if brand owner, provide the trademark certificate.

Optional Documents That Help

• MSME/Udyam Certificate—useful for credibility and potential benefits.
• Import Export Code (IEC)—required if you plan to import items for resale.
• Franchise Documents—if you’re applying as a franchisee with property and capital details for a dark store model (including lease agreement, layout, staffing plan).

Instamart Seller Onboarding: Step by Step

1. Visit the Instamart Partner Portal (via Swiggy Partners) and fill out the registration form with business and contact details.
2. Upload the documents listed above for verification.
3. Wait for Swiggy’s team to review your application and assign a Category Manager (CM) if your profile aligns.
4. Once connected, you’ll discuss commercial terms, logistics, and go through the New Product Introduction (NPI) process—uploading SKUs, images, barcodes, and compliance documents.
5. After kiosks are approved, Purchase Orders (POs) are generated and you supply inventory to Instamart dark stores for live selling.

Mistakes to Avoid

• Not having APOB if you aim to target multiple cities.
• Mismatch between GST and bank account names—can delay payouts.
• Expired or missing licenses like FSSAI or Shop License.
• Lacking brand authorization when dealing with third-party products.

Getting your documentation strategy right pays off—fast onboarding, smooth compliance, and faster access to the app’s massive shopper base.